What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience? Negative reviews. Upset patients. Deflated staff. The list goes on. Luckily, fixing a disconnect between marketing
Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are
As more physicians become telemedicine providers in response to changing needs and demands of patients, it’s important to remember that patient experience matters even when patients aren’t in the office. So, let’s explore the
The 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of ENT practice management. After attending and hosting a session on the role of social customer
[Update March 8, 2018] Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
All things being equal, if a patient had your brochure next to a competitor’s down the street on the table in front of them, which would they choose? This is why quality printed material for
Do you want to know how to improve physician referral marketing efforts for your medical practice? Many specialists face a crowded market, and primary care groups are getting direct competition from retail clinics. Phone book
We've got you covered with our 10 Tips for Marketing a New Physician and New Doctor Checklist PDF (available free for members - find out more about becoming a member here). Marketing a new physician
In recent years, social media has dramatically changed the way physicians can interact with patients. But what are the guidelines your docs should following when interacting with patients on social media account like Facebook,
So many patients coming through the doors, but there’s still no budget to market the practice. Sound familiar? Finding tactics that work for driving more patients can be tough, especially when there’s no money allocated for
