What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience?
Negative reviews.
Upset patients.
Deflated staff.
The list goes on.
Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial.
In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss strategies to fix a disconnect between marketing and operations – plus share a few real-world examples of what happens when an issue does occur.
Tune in to discover:
- The two best ways to pivot when marketing and operations are on different pages
- Real-world examples of what happens when an issue does occur
- Key takeaways to evaluate your messaging
- The marketing-related headaches you may be creating without realizing it
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