Like it or not, social media is here to stay. It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of
We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online to online reputation management (code word ORM)
Everyone is guilty of getting caught up in the day-to-day grind, right? We have so much to do and so little time to do it. Sometimes, successful marketing is just about going above and beyond
This past month, several thousand healthcare strategy professionals met at the Orlando World Center Marriott for the annual SHSMD conference to discuss strategies in healthcare including best practices and emerging trends. Although we couldn’t
Do you use an iPhone as your pocket computer (*ahem* cell phone) of choice? If you do, you may have heard about the dozens of changes associated with the latest software update pushed out
Just when you think you’ve finally gotten your head around why you need to be on social media (because it’s one of the most cost-effective ways to reach new patients and engage with current
Most healthcare providers are aware that their practice is vulnerable to competitors. Patients today are more educated about their provider choices and will look at online reviews of your practice on Google and doctor
Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website
Sometimes successful marketing is as simple as about going above and beyond to deliver a great customer service experience (especially in today’s age of self-referrals and online reviews that can make or break your bottom
As more patients flock to social media and online reputation sites like Vitals.com and Healthgrades.com to publicly air their grievances, how can your practice turn these potential negative customer service interactions into positives for future
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