Well, it’s finally happened, and if you didn’t notice it, we wouldn’t blame you (it didn’t exactly make the evening news). Google is saying goodbye to Google+, the perennial black sheep of social networking services.
One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential
In this week’s episode, we share tips to use timely social media posts to drive engagement with your practice. These posts do extremely well, take little time to prep (if done correctly) and have
[Update March 8, 2018] Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
[Update May 31, 2018] Join us as we revisit one of our most valuable, popular, and relevant podcasts. This episode features an in-depth discussion with Jennifer and Corey on things you can do for,
Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups,
Is your patient top-of-mind in your marketing strategy? They should be. Having a patient-first marketing strategy, something we have been championing since 2006, can help drive ROI, reduce time spent on marketing planning and provide
All things equal, why would a patient choose your practice over one down the street? Hint: it’s not your doctor’s credentials. In this episode, we discuss how a patient-centered marketing approach can create an
Is your clinic schedule littered with open appointment slots, no-shows or cancellations? Do you have an empty waiting room like the one pictured here? If so, you may need a little help with patient retention,
You have plenty of potential patients visiting your website every day, but less than 10 percent of them are scheduling appointments. What’s the secret to turning leads into patients? The best way you can begin
