Zika. HIV. A potential cure for baldness (especially appealing to one of our hosts).
These medical alerts and updates are all over the news, so how can you position yourself as a local expert to drive awareness to your practice when the news needs a quote or sound bite?
In this episode, we share case studies about recent news items and how medical practices just like yours used them as a springboard for earning free media and propelling their marketing strategy forward.
We also share a immediate strategies for approaching journalists and the number one thing to consider before making your pitch to media.
Tune In to Discover:
- How you can effectively use the news cycle to drive marketing activities
- Quick and easy content pieces you can create to be a resource to patients and your community
- How to establish and maintain relationships with local journalists and the benefits of networking online for more friends in the media
Show Notes
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