free mediaZika. HIV. A potential cure for baldness (especially appealing to one of our hosts).

These medical alerts and updates are all over the news, so how can you position yourself as a local expert to drive awareness to your practice when the news needs a quote or sound bite?

In this episode, we share case studies about recent news items and how medical practices just like yours used them as a springboard for earning free media and propelling their marketing strategy forward.

We also share a immediate strategies for approaching journalists and the number one thing to consider before making your pitch to media.

Tune In to Discover:

  • How you can effectively use the news cycle to drive marketing activities
  • Quick and easy content pieces you can create to be a resource to patients and your community
  • How to establish and maintain relationships with local journalists and the benefits of networking online for more friends in the media

Show Notes

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