Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision

TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With

How do you know if your Google Ads are working?  What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the

Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for

More than ⅓ of Americans listen to podcasts regularly, according to recent data from Buzzsprout.  Starting a podcast allows individual healthcare providers and medical practices to take advantage of this popularity and connect with

Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and

It can seem as though every few months there is a new wave of private practices being acquired by larger healthcare organizations like hospitals–which can be incredibly daunting for the small independent practice treading