The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this

With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a

Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical

With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you

With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review

As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition

As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and

Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision

TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With

How do you know if your Google Ads are working?  What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the