The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital
LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new
The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of
A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer
In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack
The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how
A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you
In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus
