As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from many practices that recruitment and HR issues
In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions. The trends and predictions discussed, in no particular order, are: Video continues to be THE
As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles. It’s a big deal (and it might be a lot of work depending on how
We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it. Did you know email generates $42 for every $1
Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale. Sounds pretty great, right? Surveying your team will help you set benchmarks for
Do you know how much ROI your social media is honestly generating? If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?” Don’t worry, attribution of social media is tricky. In this episode
In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and
At their annual Worldwide Developer Conference (WWDC), Apple announced several privacy-related changes to their software that will continue changing marketing for medical practices in the foreseeable future. In this episode of the DrMarketingTips Podcast,
What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience? Negative reviews. Upset patients. Deflated staff. The list goes on. Luckily, fixing a disconnect between marketing
