This week’s episode reviews a recent case study published on the website discussing how a large Physical Therapy clinic increased their social media reach by 1100%, netting them an additional 500 appointment requests from their website alone.

We break down our results in a case study and outline how the clinic used social media to reach and engage new and potential patients for pennies on the dollar while employing a variety of marketing tactics including:

  • Targeted digital ads on Facebook
  • Original digital and physical content (custom posts, blogs, graphics, etc.)
  • In-office signage to engage current patients
  • Social listening
  • Online reputation management
  • Ongoing monitoring and adjustment
  • Staff training and coaching

Check Out the Full Case Study
Discussed in this Episode

social media reach

Tune in to discover:

  • How the patient-focused strategy creates an immediate connection with new and existing patients
  • Simple ways to leverage physicians and patients to create testimonial videos, photos and fun gifs
  • The targeting and reporting advantages of digital advertising over traditional media like print ads
  • What “social listening” is and how it’s an important part of managing your online reputation and footprint

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