This week’s episode reviews a recent case study published on the InsightMG.com website discussing how a large Physical Therapy clinic increased their social media reach by 1100%, netting them an additional 500 appointment requests from their website alone.

We break down our results in a case study and outline how the clinic used social media to reach and engage new and potential patients for pennies on the dollar while employing a variety of marketing tactics including:

• Targeted digital ads on Facebook
• Original digital and physical content (custom posts, blogs, graphics, etc.)
• In-office signage to engage current patients
• Social listening
• Online reputation management
• Ongoing monitoring and adjustment
• Staff training and coaching

Tune in to discover:

• How the patient-focused strategy creates an immediate connection with new and existing patients
• Simple ways to leverage physicians and patients to create testimonial videos, photos and fun gifs
• The targeting and reporting advantages of digital advertising over traditional media like print ads
• What “social listening” is and how it’s an important part of managing your online reputation and footprint

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