Ep. 137 | How One PT Clinic Increased Their Social Media Following By 1,100%, Generating 500 Additional Appointments
This week’s episode reviews a recent case study published on the InsightMG.com website discussing how a large Physical Therapy clinic increased their social media reach by 1100%, netting them an additional 500 appointment requests from their website alone.
We break down our results in a case study and outline how the clinic used social media to reach and engage new and potential patients for pennies on the dollar while employing a variety of marketing tactics including:
Targeted digital ads on Facebook
Original digital and physical content (custom posts, blogs, graphics, etc.)
In-office signage to engage current patients
Online reputation management
Ongoing monitoring and adjustment
Staff training and coaching
Check Out the Full Case Study
Discussed in this Episode
How the patient-focused strategy creates an immediate connection with new and existing patients
Simple ways to leverage physicians and patients to create testimonial videos, photos and fun gifs
The targeting and reporting advantages of digital advertising over traditional media like print ads
What “social listening” is and how it’s an important part of managing your online reputation and footprint
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