Posting more isn’t always the answer to better social media results.
In this episode of the DrMarketingTips Show, Jennifer and Corey share a healthcare social media case study that generated a 78% increase in impressions and a 42% increase in interactions, all organically and while actually publishing fewer posts.
They break down what changed, why authentic practice content outperformed a higher-volume approach, and how medical practices can create a more manageable social strategy by giving social media a specific “job.”
Tune in to Discover:
- How one healthcare practice generated more than 517,000 organic impressions and 5,000 interactions while posting less
- Why giving social media a specific job, such as patient education, recruiting, community engagement, or storytelling, can make content easier to plan
- The types of authentic content that consistently perform well, including provider photos, patient stories, behind-the-scenes moments, and community involvement
- How to involve physicians and staff without turning social media into another full-time job for one person
- A simple quarterly approach for testing content, measuring what resonates, and using those results to build your future social media strategy
Social media doesn’t have to be a volume contest.
Evergreen content can keep the lights on, but real people, useful expertise, and genuine community moments are what make a practice memorable. Start small, measure what works, and build from there.
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