How do you know how much to spend on the marketing budget for your practice? How can you determine the perfect marketing budget regardless of your size?
It may be easier than you think.
According to the CMO Council, marketers are expected to spend $540 billion on marketing this year; and 28% of marketers have reduced their advertising budget to fund more digital marketing. If you read between the lines, that means (1) you will have to spend money to be successful and (2) you should consider spending dollars on inbound digital campaigns.
In this episode, we discuss expected (and unexpected) costs associated with marketing, how to assess the annual budget and why data can be the difference between a bigger budget and losing your job.
- How to create and track marketing budget goals
- Why you should spend additional dollars on quantifiable items
- The future and digital marketing
- What you need to have in your budget
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