Overview Insight Marketing Group conducted a detailed analysis for a large orthopaedic practice to compare the return on investment (ROI) from digital advertising versus directory listings. Client Profile The client is a prominent orthopaedic
Digital marketing offers many ways to reach your audience and build awareness, and with the right tools, you can use organic lead magnets to bring in highly qualified prospective patients. In this case study,
In the competitive field of plastic surgery, staying ahead requires innovative approaches to attract and retain patients. This case study explores how Insight Marketing Group employed a strategic lead generation and nurturing campaign to help
An independently owned Ear, Nose, and Throat (ENT) practice faced the challenge of attracting more allergy patients to their practice. They needed an effective marketing strategy to boost their patient acquisition efforts in this
The top marketers in the country have been saying it for a while. Businesses are not using LinkedIn to its full capability, and they need to better capitalize on the platform’s potential in their
An independently owned physical therapy and rehabilitation practice in Florida wanted to boost employee engagement and attract new patients. Management knew that employees play a critical role in medical practice marketing, and the experience
One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no? The truth is, getting positive media attention can be tough these days, especially when you’re
As business continued to grow for an ENT practice in Central Florida, key physician partners and administrative staff decided it was time to upgrade their web presence - starting with their website. Not only
An independently owned physical therapy and rehabilitation clinic in Central Florida knew it was time to do something about their limited social media fan base. Recent regulatory changes eliminating the necessity for a physician
