Ep. 139 | Eclipsing the Competition: How a Well-Timed Facebook Video Earned More Than 60,000 Views in 3 Days for Local Ophthalmologist
One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no?
The truth is, getting positive media attention can be tough these days, especially when you’re a small practice and don’t have a public relations team working to get you face time on the nightly news. More and more, it’s up to you to take the bull by the horns and get whatever attention you can – especially in today’s age of self-referrals, online physician review sites and social media. Luckily, platforms like Facebook make it easy to reach large targeted audiences without breaking the bank or losing hours of your day.
In this week’s episode, we unpack how our medical practice clients are winning big with video and just how easy it is for you to get started doing the same. If you want to know what practices just like yours are doing, then don’t miss this week’s episode.
Check Out the Full Case Study
Discussed in this Episode
Exactly how one Ophthalmologist turned a hot national news story into a public relations machine for his practice
What you should do at your practice to earn more media, capture more attention and drive more patients through your front door
Just how easy and practical it can be to implement a video strategy for your practice (hint, there are NO more excuses)
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