Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
How AI Is Reshaping Patient Search—and What It Means for Independent Medical Practices
The way patients search for healthcare is undergoing a massive shift. Traditional search engines are no longer the sole gatekeepers of online visibility. Instead, artificial intelligence (AI) tools—like ChatGPT, Google’s AI Overviews, and other generative search platforms—are becoming go-to resources for health information. A recent MediaPost article reports
The Employer is the New Referral: Why Your Ortho Practice Needs to Stop Waiting by the Phone
Remember when getting referrals was as simple as schmoozing with primary care docs over hospital coffee? Those days are going the way of the pager and the fax machine (though somehow, healthcare still loves its fax machines). On July 9, 2025, two private equity firms decided to shake
AI Is Digging Up Your Old Website Content—And Patients Are Seeing It
Here's something that might surprise you: when patients ask AI chatbots about medical procedures, those AI tools aren't just looking at your newest blog posts. They're crawling through your entire website—including that FAQ page from 2018 and the blog post you wrote five years ago about a procedure
Why Independent Vascular and Vein Clinics Thrive: Marketing and Referral Strategies for Success
In a world where healthcare is increasingly dominated by large systems and mergers, being an independent practice isn’t just a status—it’s a strength. For vascular and vein clinics, independence means offering personalized care, building authentic relationships, and creating better outcomes for patients and providers alike. At Insight
Why Summer Is the Perfect Time to Prioritize Vein Health
From showing off your legs to protecting your health, here’s how vein care can make this summer your healthiest and most confident season yet. Summer brings longer days, warmer weather, and, let’s face it, more time in shorts and swimsuits. For many patients, it’s the season
Saving Big on Essential Patient Materials: How a Printing Partnership Cut Costs by 25%
The Client An extensive orthopaedic practice in Louisville, KY, specializing in hip replacement surgeries. The Problem This busy orthopaedic group relied heavily on printed materials — from patient education guides to appointment cards — and had been sourcing all of their items from a local printer. While the quality
