The Client
An extensive orthopaedic practice in Louisville, KY, specializing in hip replacement surgeries.
The Problem
This busy orthopaedic group relied heavily on printed materials — from patient education guides to appointment cards — and had been sourcing all of their items from a local printer. While the quality met their standards, the pricing was significantly above the market average. One key item, a 52-page Hip Replacement Guide provided to every surgery patient, cost them $6,718.89 for 800 copies, putting strain on their operating budget.
Our Solution:
Insight Marketing Group introduced a better approach: a custom print portfolio specifically designed for the practice. This portal features a comprehensive inventory of their essential print collateral, all priced 20–25% below retail through our wholesale printing partnerships.
The print portal allows the practice to:
- Easily reorder materials on demand
- Maintain consistency in design and quality.
- Get everything designed, printed, and shipped from one central platform.
- Eliminate the back-and-forth of vendor coordination.n
Savings of over 25% compared to retail pricing.
Cost per booklet dropped from ~$8.40 to $5.81
Conclusion
This challenge demonstrates how Insight Marketing Group helps healthcare practices save money and streamline their operations. Our custom print portals combine design, discounted printing, and direct shipping, making it easier than ever for clients to manage their materials and focus on patient care.
Want to manage internal logistics, save on print, and simplify your process? Let’s build your portal.
