Articles2023-06-26T19:23:55+00:00

Articles

Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.

Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.

Our Latest Articles Are Listed Below:

The Power of Continuous Content for Your Medical Practice Website

In marketing, a critical element of website management often goes unnoticed: the continuous addition of new content. But why is consistently updating your website with fresh content so essential? Search Engine Prioritization: Search engines, most notably Google, prioritize websites that are updated frequently. By consistently adding content, your

November Healthcare Observances: Promoting Awareness and Support

If you’re a digestive health medical practice, November is a big month in healthcare as it hosts several critical observances dedicated to raising awareness about various health issues. As a digestive and gastroenterology practice, you have a unique opportunity to engage with your patients and the broader community by

Referral Marketing Plan: American Diabetes Month (Impact on Hearing Health)

With November recognized as American Diabetes Month, there's an incredible opportunity to highlight the less-known connection between diabetes and hearing health and for ENT practices to build a robust referral marketing plan. This campaign will aim at increasing referrals from primary care offices, endocrinologists, and other relevant healthcare providers

Leveraging Testimonials in Your Marketing

In today's digital age, where online presence can make or break a business, testimonials have emerged as a golden key to unlocking trust and credibility for medical practices, especially for specialties like ENT. But gathering testimonials is just the first step. How you utilize them in your marketing strategy

Giving Thanks: Highlighting Patient Success Stories

During complex treatments, surgical procedures, and daily appointments, it's easy for medical practices to forget one of their most powerful marketing tools: the stories of their patients. As we head into a season synonymous with gratitude and reflection, now is the perfect time for ENT practices to harness the