Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
6 Ways Pinterest Can Help Your Practice
If you’re scratching your head right now asking yourself “what the heck is Pinterest?” you’re in good company. You probably wouldn’t be surprised to learn that many of your medical colleagues don’t have the slightest clue about the enormous patient-generating potential Pinterest can offer your medical practice. Did
6 Tips to Prevent Negative Reviews
Bad reviews are bad for business. They negatively influence your online reputation and can even drive away potential patients. Wouldn’t it be nice to stop a negative review before it ever gets posted for the world to see on sites like Vitals, Healthgrades or Yelp? Unfortunately, no matter
This is How Your Practice Needs to Use YouTube to Stay Ahead of the Game
Did you know that you have a powerful tool right at your fingertips to help you attract new patients, engage the ones you already have, strengthen employee loyalty, and boost those all-too-important online star ratings? Oh, and by the way, it’s absolutely free. Maybe you’ve heard of it...it’s
Insight Marketing Group and ReferralMD: Can’t-Miss Content You’ve Probably Been Missing
Earlier this year we were invited to partner with ReferralMD to provide our brand of marketing advice and real-world examples (with a touch of terrible puns) to physicians and healthcare providers throughout the U.S. Based in San Francisco, CA, ReferralMD delivers proven referral management, provider search and e-consult
8 Ways Your Practice Can Hit a Home Run on Twitter
Can you use Twitter to help manage negative reviews, enhance customer care, boost employee engagement, and attract those coveted 5-star ratings? Yes, yes, yes, and YES. Healthcare has been one of the slower industries to adapt to social media (and for valid reasons). However, if you’re one of
How to Create a Facebook Strategy for Your Medical Practice
If you are one of the fortunate physicians or medical practice managers that have realized you absolutely need to be on Facebook (since that’s where your patients are), you’re already two steps ahead of your competition. But how can you use a Facebook strategy to boost revenue and
