Earlier this year we were invited to partner with ReferralMD to provide our brand of marketing advice and real-world examples (with a touch of terrible puns) to physicians and healthcare providers throughout the U.S.referralMD-blue-logo

Based in San Francisco, CA, ReferralMD delivers proven referral management, provider search and e-consult solutions that help hospitals, health systems, payers, and pharma match patients with the providers best suited to care for them.

The company’s proprietary provider data management platform coupled with workflow, fax management tools, and clinical decision support for administrators helps improve revenue, reduce leakage, and lower costs.

In case you missed it, we wanted to share some of our most popular content on their blog so you can start marketing your practice in front of the right patient, at the right time, with the right message.

Remember, marketing your practice is like figuring out how to buckle your seatbelt in a new car – you may not get it at first, but one day it will just click. Zing!

Patient centric marketing

Top 110 Ways to Market Your Medical Practice and Get More Patients – a ginormous resource that incorporates the wisdom of four featured podcasts and gleans insights from over a decade of medical marketing experience.

9 Ways SEO Can Bring More Patients Through the Front Door – We break down what search engine optimization (SEO) is, why it’s so important to your practice, and share 9 virtually no-cost tips and strategies that you can start implementing today to help more prospective patients find you online.

The 8-Step Patient Value Journey: the Key to Attracting and Retaining Patients in the Digital Age – a guide that outlines how to reach your ideal patients at the right time with the right message, keep them happy and loyal, and turn potential patients into confirmed appointments and, eventually, advocates of your practice.

How to Attract the Ideal Patient and Boost Revenue by Developing Patient Personas – How can you avoid spinning your wheels and effectively use your marketing dollars to reach your ideal patient with a message that will encourage, nurture and convert them? The answer is developing patient personas.

Patient Care in the Digital Age: How to Handle Medical Practice Complaints – We break down what social media customer service is, why it’s vital to both your online reputation and your medical practice, and can’t-miss strategies to drive success.

10 Ways to Use Employee Engagement to Boost Patient Customer Service – An invaluable resource that will teach you how to maximize and engage your employees in enhancing customer satisfaction, improving your online ratings, attracting new patients and boosting overall revenue.

5 Ways to Make Your Practice More Patient-Centric – Why your patients need to stand front and center at every turn of your marketing efforts and how to leverage patient-centric marketing to boost client engagement, strengthen patient interest and loyalty, and enhance the overall patient experience.

5 Ways to Attract New Patients and Improve your Reputation w/ Testimonials – We share tips and strategies on how medical practices can adapt to and leverage the changing landscape of digital medical marketing right now to achieve 5-star ratings.

Have questions or comments about any of the resources listed here? Reach out to us!

Want a free template to help you identify and outline your unique Personas?