Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Grammar Tips: Four Ways to Improve Your Medical Content Writing
Writing content for your medical practice is like getting a non-compliant patient to exercise. You know you need to write blogs, create videos, and post on social media, but it can be challenging to find the time and motivation to make it happen. The problem is that your
85% of Facebook Video is Watched Without Sound – Here’s How to Add Captions to Your Videos
You read that right. According to recent reports, up to 85% of Facebook video is watched without sound. That means if you want those videos you’ve been stressing over (and paying for) to pay off, you need to have captions on them all. Having captions allows people with
How to Create a Brilliant Online Patient Satisfaction Survey in Under Ten Minutes
We get questions all the time about patient satisfaction surveys and whether or not they’re worth the effort and money. Let’s be clear: the goal of any patient survey is to build better doctor-patient relationships, identify problematic areas, and provide better overall care. Surveys demonstrate that you and
Should Your Medical Practice Be on SnapChat?
One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential for reaching the younger audiences and in some cases (as we’ll describe below), medical
Why LinkedIn Matters to Your Medical Practice
LinkedIn matters to your medical practice more than you may think. LinkedIn can be a game-changer for sourcing and acquiring the best talent out there, particularly if you’re looking to recruit a new doctor in today’s competitive physician recruitment market. The HR manager of one of the practices
Here’s Why—and How—You Should Use Instagram at Your Medical Practice
Instagram is wildly popular. If you are not using it to reach patients, it’s time to start. With a global user rate of 1.440 billion people daily, this is a marketing avenue that all healthcare providers should consider. Even more importantly, 75% of Instagram users convert, which means
