Jennifer Thompson - SROA

Jennifer Thompson speaking about managing and marketing your online reputation at SROA’s 35th Annual Meeting

The most recent edition of Radiation Oncology News, a national publication distributed by the Society for Radiation Oncology Administrators (SROA) features an interview with our very own Jennifer Thompson, president of Insight Marketing Group.

Jennifer was a featured speaker at the SROA 35th Annual Meeting, which took place on October 21-24, 2018. Her address entitled “The Changing Face of Customer Service,” highlighted the evolution of customer care and social media in healthcare, why online reputations matter, and how administrators can be proactive in taking control of their destiny.

In this follow-up interview for the article, Jennifer expands on her talk and breaks down how the customer service side of social media is evolving to where marketing and operations work together to manage reputations and proactively solve patient challenges.