You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice - that is your
If you’re going to do one thing from a marketing perspective in 2020, invest in your people. Investing in your employees’ personal and professional development (as well as your own) will pay dividends to
The American Society of Ophthalmic Administrators (ASOA), an organization that empowers ophthalmic leaders to elevate the business of ophthalmology through education, innovation, support, and collaboration, hosted Insight Marketing Group president Jennifer Thompson as a
Earlier this year we were invited to partner with ReferralMD to provide our brand of marketing advice and real-world examples (with a touch of terrible puns) to physicians and healthcare providers throughout the U.S.
Can you use Twitter to help manage negative reviews, enhance customer care, boost employee engagement, and attract those coveted 5-star ratings? Yes, yes, yes, and YES. Healthcare has been one of the slower industries
When choosing a new physician, three out of four patients now turn to patient reviews as their first step, according to research from Software Advice. And the number is growing. Effectively managing and claiming your
Okay, so you’ve invested sweat and tears, time and money to optimize your practice website for design, feel, and functionality (including mobile!). But now what? If you want to show up on the first
What's your target demographic? Who exactly are you trying to reach? If I’ve heard it once, I’ve heard it a million times. Me: Doctor, who’s your ideal patient? Doctor: Woman, mid-40s, has insurance. Me
Goal setting sounds easy enough, right? I want to lose weight; I’m going to be a better person; this is the year I will spend more time with my family. We all set goals
You want more patients, but have you ever really considered how these patients are supposed to find you? Today’s tech-savvy self-referral patient has plenty of choices when it comes to deciding on their
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