In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way
Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it
The only thing constant with healthcare marketing is change. What are some of the top healthcare marketing trends for 2022 that will impact your practice and what should you be prepared for? Medical practices
By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco. So, how can you
In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions. The trends and predictions discussed, in no particular order, are: Video continues to be THE
Why does your Google Business Profile matter? How can you make your practice stand out on Google search? How will you achieve a competitive advantage by updating your Google Business Profile? Increasingly, the competitive
As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles. It’s a big deal (and it might be a lot of work depending on how
Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal
We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it. Did you know email generates $42 for every $1
Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale. Sounds pretty great, right? Surveying your team will help you set benchmarks for
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