Search is changing fast, but the fundamentals of good SEO haven’t disappeared.
In this episode of the DrMarketingTips Show, Jennifer and Corey break down a new survey of 131 SEO professionals examining more than 100 potential Google ranking factors, and what the findings mean for healthcare practices trying to improve their visibility.
Tune in to Discover:
- Why matching your content to real patient search intent ranked as one of the most important factors for SEO
- Why quality backlinks still matter (and why a few credible links can be more valuable than hundreds of questionable ones)
- What “quality content” actually means and how physician expertise, patient stories, original research, and first-party data can help you stand out
- How reviews, brand reputation, user experience, and making it easy to take the next step can reinforce your search visibility
- Five practical SEO priorities healthcare practices should focus on as they plan for 2027
SEO may now mean more than traditional “search engine optimization.” Patients are searching across Google, ChatGPT, Gemini, YouTube, social media, and other platforms. The opportunity is to create useful, credible content wherever they look, while making sure your technical foundation, expertise, and patient experience give them a reason to trust you.
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