Google Search is changing again, and this time, your existing search ads may be coming along for the ride.
In this episode of the DrMarketingTips Show, Jennifer and Corey break down Google’s latest test bringing traditional text-based search ads into AI Mode and what it could mean for healthcare practices already investing in paid search.
From maintaining greater control over keywords and budgets to reaching patients as search becomes increasingly conversational, they discuss what practices should pay attention to now (and why this isn’t a reason to rebuild your Google Ads strategy overnight).
Tune in to Discover:
- What Google is testing with traditional search ads inside AI Mode and how it differs from Performance Max and AI Max
- Why conversational patient searches may create new opportunities to reach people with strong intent to book an appointment
- How exact- and phrase-match campaigns could give practices more control over keywords and budgets as paid search evolves
- Why healthcare advertising requirements, geographic targeting, tracking, and compliance still matter regardless of where your ads appear
- What practices should review now, including keywords, ad copy, landing pages, and conversion tracking, without overhauling their campaigns
Paid search and AI-powered search are becoming increasingly connected, but the fundamentals haven’t changed. Build a strong foundation, continue testing what works, and be prepared to adapt as Google gives advertisers new ways to reach patients.
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