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Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on
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In the whirlwind of managing a medical practice—balancing patient care, staff retention, and daily operations—it's easy to let the holidays slip by as "just another busy season."
Ep. 366 | Harnessing the Power of Social Media: Trends, Tactics, and Responsible Use
Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as
Ep. 365 | When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the
How Independent Practices Can Thrive in a World of Healthcare Giants
A David and Goliath story has unfolded in the vast and ever-changing healthcare landscape. On one side, you have the sprawling hospital systems—well-funded, omnipresent, and seemingly unstoppable.
Ep. 364 | Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization),
How to Claim and Manage Your Google Business Profile: A Complete Resource for Medical Practices
Introduction Step-by-Step Guides Rather see the visual guide? Download the PDF Guide When today’s patients search for local doctors, they rarely
Healthcare Marketing and HR Webinar with Featured Presenter Jennifer Thompson
Insight Marketing Group President and CEO Jennifer Thompson will be the featured guest speaker on an upcoming webinar hosted by the large HR consulting firm James Moore
