The digital landscape is changing once again, especially in the way we interact with patients online. As a medical practice manager, either you keep up or get left in the dust. So, what are the changes you should keep your eye on as you navigate marketing your medical practice in today’s online realm?
We recorded this week’s episode in San Diego, California, on the heels of the Social Media Marketing World 2017 conference, one of the world’s largest social media marketing conferences, which attracted more than 3,000 marketing professionals.
When it comes to patient interaction, it’s now crucial for medical practice administrators and doctors to understand what the next generation of being online means, and learn how to manage it effectively. More and more patients now leave online reviews and use social networks to address customer service issues. Mastering the art of social media customer service is an integral part of keeping your patients happy, resolving their problems or questions quickly, and boosting your credibility with potential clients.
As soon as the SMMW Conference ended, we knew we had to share these insights with our listeners. In this episode of the Dr. Marketing Tips podcast, we’ll pass along the tricks and tips we gleaned along the way, and we’ll reveal the three top-level trends impacting social media marketing today.
Tune in to Discover:
- Why developing a social media customer service strategy is vital to building confidence, trust, and authority with existing and potential patients
- How providing exceptional care and great customer service in real life translates into dividends online
- How artificial intelligence and the use of bots are shaping the new digital landscape, and what it may mean for your practice down the road
- Ways you can put people and community back into social media, and why you need to do so
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