Content Marketing
Content marketing is the practice of creating, publishing and sharing content with the goal of building your reputation and increasing the visibility of your brand.
Our content marketing solutions will position your practice to attract and retain more patients. We only work with medical practices, so we have a unique understanding of what it takes to make you stand out from your competitors. Our content strategies are customized to your specialty, your practice and your potential patients.
The Facts on Content Marketing for Your Practice
- 80% of decision-makers prefer to get company information in a series of articles versus an advertisement.
- Using content driven tactics will save you 13% cost per lead.
- Inbound marketing reduces your average cost per lead by $230 per patient.
- 84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future.
- Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%.
- An effective content marketing strategy will include video, graphics and long form content.
Key Takeaway: Content Marketing delivers your best ROI and will position you as an expert in your specialty.
Our Latest Content Marketing Resources
The New Rules of Search and the Future of Healthcare Marketing
The way people search is changing—not in small, predictable steps, but seismic, irreversible ways. AI is no longer a buzzword or a "future" concept. It’s here, reshaping
Medical Practice Growth: Need Patients? This is How You Get Them
Jennifer Thompson, CEO and President of Insight Marketing Group, contributed to MGMA's "Advanced Strategy for Medical Practice Leaders: Operations Management Edition.” It provides the know-how to boost
Navigating the Healthcare Talent Crisis: An Integrated Approach to Recruitment and Retention
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But
National Pharmacist Day: 5 Marketing Strategies for Specialty Pharmacies
With nearly 1,700 accredited pharmacies throughout the U.S., standing out amongst the competition can be a real challenge. If you’re looking for easy, inexpensive ways for your
