Jennifer Thompson, CEO and President of Insight Marketing Group, contributed to MGMA’s “Advanced Strategy for Medical Practice Leaders: Operations Management Edition.” It provides the know-how to boost your practice’s operations and marketing for today’s patients. This book offers practical strategies to improve efficiency and attract more patients.

The Book for Medical Practice Management Guidance

MGMA’s “Advanced Strategy for Medical Practice Leaders: Operations Management Edition” is more than just a resource—it’s a vital tool for navigating the complexities of modern medical practice.

Here’s why it should be on your reading list:

  • Holistic Approach: Covers all aspects of practice management, from financial strategies to patient engagement.
  • Expert Contributions: Gain insights from industry leaders who share their proven strategies and real-world experiences.
  • Immediate Application: Discover actionable strategies you can implement right away to see results.
Medical Practice Growth: Need Patients? This is How You Get Them

Build a Marketing Powerhouse for Your Practice

Inside this book, you’ll find a chapter dedicated to marketing your practice effectively. “Your website and marketing make it easier for potential patients to find you,” says Thompson in her chapter. “With 72% of patients researching providers online before making appointments, mastering these marketing techniques is vital for your practice’s growth and sustainability.”

What You’ll Learn in This Chapter:

  • Target Your Ideal Patient: Tailor your message to reach the right people.
  • Build a Strong Brand: Stand out from the competition with a unique identity.
  • Go Digital: Use your website, social media, and online ads to reach more patients.
  • Happy Patients, More Referrals: Create a positive experience that keeps patients coming back.

Want a Thriving Practice?

Get your copy of “Advanced Strategy for Medical Practice Leaders: Operations Management Edition” by clicking below.