The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.
Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.
By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.
What You’ll Learn in This Episode:
- Healthcare’s Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.
- Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.
- Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.
- Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.
- Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented.
Free Healthcare Awareness 2025 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Free Healthcare Awareness 2025 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Subscribing and Rating Our Podcast
If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:
Subscribe
To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.
Ratings and Reviews
To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.
