Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker did is common practice and, more importantly, how small practices can be big disruptors in their market. 

Tune in to discover:

  • Why a competitor would bid on your name and what you can do about it 
  • If you should big on competitor’s names in search advertising 
  • The difference between “old school” and innovative cultures (and how that trickles down to marketing) 
  • What happens when brands fail to adapt 

References:

Free Healthcare Awareness 2024 Calendar

Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.

2024 Healthcare Awareness Holiday Calendar for Medical Practices

Free Healthcare Awareness 2023 Calendar

Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.

Subscribing and Rating Our Podcast

If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:

Subscribe

To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on Apple Podcasts ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.

Ratings and Reviews

To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.

Thank You for Your Support.