Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker did is common practice and, more importantly, how small practices can be big disruptors in their market. 

Tune in to discover:

  • Why a competitor would bid on your name and what you can do about it 
  • If you should big on competitor’s names in search advertising 
  • The difference between “old school” and innovative cultures (and how that trickles down to marketing) 
  • What happens when brands fail to adapt 

References:

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Free 2021

Strategy Template & Healthcare Holiday Calendar

Create and execute a marketing strategy for your practice with our must-have 2021 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2021 calendar.

Get Yours Today

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