Apple is changing the way data sharing works within apps and Facebook is not happy about it. As part of their iOS14 update, Apple will soon require users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy.
If you ask Apple, they say they’re standing up for their users; but if you ask Facebook they say this move could cripple small businesses and impact how we run ads, measure performance and stifle business growth.
As usual, the real answer is somewhere in the middle.
In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down the biggest potential Facebook ad change for 2021, what Apple has to do with it, and what it means for medical practices of all sizes advertising on Facebook.
Tune in to discover:
- Will Apple’s new data sharing policy significantly limit your marketing efforts?
- What does this shift mean for you and your budget?
- Why is this change happening now and why is Facebook so mad about it?