In this week’s episode of the DrMarketingTips podcast, Corey is joined by Mike Greiwe, M.D., an orthopaedic surgeon with OrthoCincy Orthopaedics and Sports Medicine. By day, Dr. Greiwe specializes in shoulder and elbow surgery at offices in Ohio and Kentucky, and by night he’s a tech entrepreneur and founder of the OrthoLive and SpringHealthLive telemedicine platforms.
Join us as Dr. Greiwe shares what’s working to market his orthopaedic practice and how the telemedicine industry has exploded recently. We’ll also touch on long-term implications and growth strategies for telemedicine in all subspecialties.
Tune in to discover:
- How to build a strong referral base when a physician is just starting out
- The importance of a strong digital footprint for individual providers and their practice
- Common obstacles when incorporating telemedicine and how to overcome them
- The #1 thing providers should be doing right now to market themselves
About Mike Greiwe, M.D.
Mike Greiwe, M.D., attended the University of Notre Dame, where he won the prestigious Knute Rockne Award for excellence in academics and athletics. In 2010, Dr. Greiwe completed a fellowship in shoulder, elbow and sports medicine at Columbia University.
Dr. Greiwe was named a “Top Doctor” by Cincinnati Magazine in 2014, 2015, 2016, and again in 2017. He was also selected as a Finalist for the Cincinnati Business Courier’s “2014 Health Care Heroes” Innovator Award for his work in research and advanced surgical techniques. He won the Legacy Leadership Award for Health Care in 2014. Dr. Greiwe also serves as the Editor of the shoulder and elbow textbook, Shoulder & Elbow Trauma and its Complications, published by Elsevier in 2015.
He has authored numerous other book chapters and articles in the field of shoulder, elbow and sports medicine. Recently, Dr. Greiwe developed a novel rotator cuff-sparing method for shoulder replacement, improving recovery time and pain post-operatively.
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