During a health scare or natural disaster, your job is to communicate to patients, staff, vendors, partners and the community at large. To accomplish your job effectively, you need to have a crisis communication plan in place to manage the situation effectively and efficiently. 

This week on the DrMarketingTips podcast, Jennifer and Corey discuss the strategic and tactical things healthcare marketing professionals should plan for and execute when a crisis occurs. 

Tune in to discover: 

  • A communications checklist for healthcare practice managers to implement during a crisis
  • How to optimize both internal and external communication and provide consistent communication
  • Simple ways to reach your community both online and offline
  • Tools you can use to facilitate internal communication during a crisis 
  • Marketing the silver lining opportunities an emergency may provide

References:

GoogleMyBusiness

Slack

Zoom

Asana

FREE 2021

Medical Marketing Strategy Template & How-to Guide

PLUS Healthcare Observances Calendar

Create and execute a marketing strategy for your practice with our must-have 2021 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2021 calendar.

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FREE 2021

Medical Marketing Strategy Template & How-to Guide

PLUS Healthcare Observances Calendar

Create and execute a strong marketing strategy for your practice with our must-have 2021 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2021 calendar.

Get Yours Today

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