In this episode, we’ll discuss how to make online reviews work for you and share a few examples of what medical practices just like yours are doing to stay ahead of the curve.
We talk about ORM (online reputation management) quite a bit if you haven’t noticed by now.
There’s a reason for that.
In today’s digital age of self-referrals, prospective patients are going online to look for the most highly-rated physicians in their neighborhoods. According to recent surveys, 92% of people use online reviews before they make a purchase or service decision. That’s huge.
Patients are using star-ratings to determine care without digging much deeper into patient outcomes or your education and background. In other words, today’s medical practices can no longer afford to ignore this crucial element of online marketing, and that’s why we discuss it so much.
To today’s tech-savvy consumers (i.e. patients), online reviews matter, whether it’s for buying a new pair of shoes, going out for dinner, or for spinal surgery. Being proactive in dealing with ORM now will pay great dividends for your practice down the road.