May isn’t just another page on the calendar. For vascular and vein clinics, it’s a golden opportunity to strengthen the core of your practice—your patients, your team, and your referral partners.

At Insight Marketing Group, we understand the challenges independent practices face: competing for referrals, retaining patients in the shadow of larger systems, and keeping your team motivated in a demanding field. But here’s the good news: small, consistent actions can make a big impact.

Let’s dive into how to make May matter for your practice.

Engage Patients During Stroke Awareness Month

Stroke awareness is a natural fit for vascular and vein clinics. By educating patients on the connection between vascular health and stroke prevention, you position your practice as a trusted partner in their care.

What to Do:

• Write a blog titled, “5 Vascular Health Tips to Reduce Your Stroke Risk.” Keep it clear and actionable, and include a call-to-action encouraging screenings.
• Post infographics on social media about recognizing stroke symptoms or the role of vascular health in prevention.
• Send an email campaign inviting patients to schedule screenings, emphasizing early detection and prevention.

Why It Works: Patients want proactive care, not reactive solutions. When you provide valuable education, you build trust and loyalty.

Build Stronger Referral Partnerships with PCPs

Primary care providers (PCPs) are often the first stop for patients with vascular concerns. But PCPs are busy, and your practice isn’t the only specialist vying for their attention.

How to Stand Out:

• Share a simple, one-page guide titled, “When to Refer: Recognizing Vascular Health Red Flags.” PCPs appreciate clear, actionable tools.
• Offer a quick lunch-and-learn (in person or virtual) on how your practice can complement PCP care, especially for stroke prevention.
• Follow up after referrals with concise updates like, “We evaluated your patient for PAD, confirmed the diagnosis, and began treatment. Let us know if you’d like more details.”

Why It Works: PCPs value clear communication and seamless processes. Make their job easier, and they’ll think of you first when referring patients.

Check out our guide on building strong relationships with PCPs written exclusively for vascular and vein practices here.

Celebrate National Nurses Week (May 6–12)

Your team works hard every day to support your patients and keep your practice running smoothly. Recognizing their contributions during National Nurses Week isn’t just about boosting morale—it’s about strengthening the heart of your clinic.

What to Do:

• Surprise your nurses with handwritten thank-you notes from leadership or patients.
• Host a team breakfast or lunch to celebrate their dedication.
• Highlight your nursing team on social media with photos and captions like, “Behind every successful treatment is a nurse who makes it happen. Thank you for all you do!”

Why It Works: When your team feels valued, they’re more engaged—and that shows in every patient interaction.

Create Loyalty Through Small, Consistent Gestures

Patients don’t just want care—they want to feel cared for. Loyalty isn’t built overnight; it’s earned through thoughtful actions that make patients feel valued.

How to Build Loyalty:

• Send follow-up emails after appointments, checking in on recovery and offering resources.
• Celebrate Mother’s Day (May 14) with a campaign focused on women’s vascular health. “Mothers Deserve Healthy Circulation—Schedule Your Screening Today.”
• Create a patient appreciation day in May with small giveaways or free consultations.

Why It Works: Loyalty comes from connection. When patients feel appreciated, they’re more likely to return—and refer others.

Leverage May’s Observances to Connect

May’s calendar is full of opportunities to engage patients, strengthen referral relationships, and recognize your team:

• National Nurses Week (May 6–12): Celebrate your nursing team and showcase their value to your patients.
• Mother’s Day (May 14): Highlight the importance of vascular screenings for women with a campaign tailored to moms.
• National Senior Health and Fitness Day (May 31): Share tips on staying active for better vascular health, encouraging older patients to prioritize screenings.

Why It Works: Timely, thoughtful campaigns tied to health observances make your practice relevant and engaging.

Why May Matters for Your Practice

May is a month of connection: connecting with patients through education, with your team through recognition, and with PCPs through collaboration. By focusing on these relationships, you’re not just growing your practice—you’re strengthening its foundation.

Start small. Write that email. Host that lunch-and-learn. Celebrate your team. These actions build the trust and loyalty that keep your practice thriving.

At Insight Marketing Group, we specialize in helping vascular and vein clinics build loyalty, grow referrals, and create marketing strategies that work. Let’s create a plan that helps your practice thrive this May and beyond.

Let’s Connect and make this month a turning point for your clinic.