Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Social Media and HIPAA Compliance
You obviously want to leverage social media networks like Facebook and Twitter to work for your practice and help you grow your patient base, right? Of course you do. But, it’s imperative to balance the benefits and risks of social media to ensure proper HIPAA compliance. Some of
Online Patient Satisfaction Surveys
We get questions all the time about patient satisfaction surveys and whether or not they're worth the effort and money. Are they completely valid? Of course not. But, they can help identify certain trends within your practice; and for that they can be a useful tool to assess where your
Boosting Your Facebook Engagement
Do you want to know how you can easily boost your facebook engagement with fans? How can you create a facebook marketing strategy that really works? When it comes to social media, the name of the game is engagement. After all, what good are all of those fans
Google Encrypting All Keyword Searches: What That Means to You
You may have heard of a little upstart search engine calling themselves Google. Averaging just over 5 billion searches per day throughout the world, Google has become the undisputed “go to” answer engine. Recently, they’ve started to encrypt all keyword searches, making it more difficult to drill deep into
The Customer is Always Right, Still
Let’s just come right out and say it: customer service is as integral to your practice as your medical degree is. That’s right. Before you cry blasphemy, think about your office’s most vital assets (hint: you aren’t number one). It’s your patients – or your clients, customers or
#1 Most Effective Method for Increasing Referrals
Take a look at where you are getting your best referrals now and work to strengthen those existing relationships. We see so many offices that assume they will always continue receiving referrals from their trusted relationships, but it’s important to remember that relationships take work. You must continue to
