Managers of medical care practices need to know how to connect with community newspapers to get their messages out. Practices that open new locations, add new physicians, or implement cutting edge technologies can reach new patients by connecting with community newspapers right where those patients live.
In this episode, Michael Eng, Editor and Publisher for the West Orange Times and Observer, joins guest host Keith Landry, to discuss the best ways for medical practice managers to reach community newspapers as the news industry continues a dramatic shift to doing more work with less staffing. Eng offers insights on how the news industry’s transformation to more digital content can affect how medical practices try to secure news coverage and advertising.
Tune in to discover:
- Why thinking local is so important to connect with community newspapers
- How to craft your news pitches so community newspapers will cover them
- Effective strategies for advertising in community newspapers
- How the news industry’s digital transformation affects the way newspapers do business
- Why digital advertising is better than only using your social media platforms
About Michael Eng
Michael Eng is Editor and Publisher for the West Orange Times & Observer, West Orange Observer, Baldwin Park Living magazine and OrangeObserver.com. He is a 2000 graduate of the University of Missouri — Columbia School of Journalism.
Free Healthcare Awareness 2024 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Free Healthcare Awareness 2023 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
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