Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably,
Having a well-designed public relations strategy can quickly establish your practice’s expertise with local referring physicians and with potential patients. In this article we’ll outline and dig deeper into 5 public relations strategies for
Mark Thackeray, the host of The Dental Marketing Secrets Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss how you can engage your team in your marketing efforts. Since
Greg Kihlström, best selling author, speaker, entrepreneur, and host of The Agile World, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss patient experience and training employees. Since 2006, Thompson
Dr. Kevin Coughlin, the host of Ascent Dental Radio, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss valuable and focused strategies to grow your business. Since 2006, Thompson and
How should medical practice marketing change during a global pandemic? This article will share tips on how to improve the patient experience during COVID-19, what adjustments should be made to messaging on social media
As more physicians become telemedicine providers in response to changing needs and demands of patients, it’s important to remember that patient experience matters even when patients aren’t in the office. So, let’s explore the
Jennifer Thompson speaking about managing and marketing your online reputation at SROA’s 35th Annual Meeting The most recent edition of Radiation Oncology News, a national publication distributed by the Society for Radiation
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. No company, small or large, can win over
Your patients are not who they were 10 years ago. The same goes for how they perceive their experience with your practice. Sorry to tell you, but it just isn’t the same. The truth
