We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it. Did you know email generates $42 for every $1
Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale. Sounds pretty great, right? Surveying your team will help you set benchmarks for
Do you know how much ROI your social media is honestly generating? If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?” Don’t worry, attribution of social media is tricky. In this episode
What is Apple Changing? What Needs to be Done on Facebook? Will This Affect My Ad Performance? With the new iOS 14.5 update for iPhones, Apple intends to change the way users share private
As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must
Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are
What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should
Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy. In fact, studies show
With more than 50% of older adults watching YouTube daily, now is the time to brush off your video marketing strategy and evaluate how your medical practice can use YouTube to attract and retain
Physicians and practice managers can put their values into action, support medical research and training, and offer community service by starting a medical nonprofit organization. Idealism is great, but realism means there are important
