Why does your Google Business Profile matter? How can you make your practice stand out on Google search? How will you achieve a competitive advantage by updating your Google Business Profile? Increasingly, the competitive
As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles. It’s a big deal (and it might be a lot of work depending on how
Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal
We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it. Did you know email generates $42 for every $1
Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale. Sounds pretty great, right? Surveying your team will help you set benchmarks for
Do you know how much ROI your social media is honestly generating? If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?” Don’t worry, attribution of social media is tricky. In this episode
What is Apple Changing? What Needs to be Done on Facebook? Will This Affect My Ad Performance? With the new iOS 14.5 update for iPhones, Apple intends to change the way users share private
As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must
Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are
What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should
