One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential
Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice
[Update March 8, 2018]  Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
This past month, several thousand healthcare strategy professionals met at the Orlando World Center Marriott for the annual SHSMD conference to discuss strategies in healthcare including best practices and emerging trends. Although we couldn’t
So you’re expanding or moving your office. That’s great news, but now what? Don’t pull out the ribbon cutting scissors just yet, you’ve got some work to do! While something that is new is exciting,
Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups,
Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website
Is your patient top-of-mind in your marketing strategy? They should be. Having a patient-first marketing strategy, something we have been championing since 2006, can help drive ROI, reduce time spent on marketing planning and provide
Yep, you read that right. A website redesign helped a practice earn more appointments in one month than they did throughout the previous year. How was that accomplished? What can you do to achieve similar
Did you know YouTube reaches more 18 to 49 year olds than any cable network in the United States? It’s also the second largest search engine in the world (lagging only behind Google.com in popularity).
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