Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it
By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco. So, how can you
In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions. The trends and predictions discussed, in no particular order, are: Video continues to be THE
Shots fired! Apple is changing the way data sharing works within apps and Facebook is not happy about it. As part of their iOS14 update, Apple will soon require users to opt-in to data
Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably,
Having a well-designed public relations strategy can quickly establish your practice’s expertise with local referring physicians and with potential patients. In this article we’ll outline and dig deeper into 5 public relations strategies for
How should medical practice marketing change during a global pandemic? This article will share tips on how to improve the patient experience during COVID-19, what adjustments should be made to messaging on social media
Insight Marketing Group is excited to announce Keith Landry has joined our team as Director of Public Relations. Keith has worked as a public relations consultant for the last 10 years and brings more
[Update March 8, 2018] Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
All things being equal, if a patient had your brochure next to a competitor’s down the street on the table in front of them, which would they choose? This is why quality printed material for
