A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer
In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack
The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how
A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you
In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus
Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages
Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a
Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients
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