Your medical practice website can have great content, strong SEO, and compelling provider bios, but if patients don't know what to do next, you're leaving potential appointments

If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has

The traditional pipeline of healthcare SEO has officially fractured. For years, medical practices could rely on a predictable formula: publish high-quality, educational content about symptoms and treatments,

The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to

If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't

This week, we're sharing a past episode from 2025 that dives deep into the current evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare

Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028.