Greg Kihlström, best selling author, speaker, entrepreneur, and host of The Agile World, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss patient experience and training employees.
Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty practices.
Tune in to discover:
- Why you should care about the customer and patient experience
- How the patient experience goes beyond the office
- Understanding why training your employees is important
“The patient experience includes how that patient feels when they go to your website, how easy it is to find your office, the experience in the waiting room, and how easy it was to schedule. It even goes as far as how the patient perceives the practice and physician through the eyes of other people,” says Thompson.
Listen to the podcast here:
About Jennifer Thompson
Jennifer Thompson is the founder and President at Insight Marketing Group and Insight Training Solutions. She founded the medical marketing company in 2006 after an unsuccessful run for political office (which she went on to win in 2010 & 2014). Jennifer has two decades of experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She is co-host of the weekly podcast show, DrMarketingTips.
About Insight Marketing Group and Insight Training Solutions
Since 2006, we have worked side-by-side with medical practice administrators, physicians, and support personnel to attract and retain patients, protect reputations online and develop employee engagement initiatives to reduce turnover and improve the patient experience.
We’re all about helping you attract and retain more patients without creating additional headaches and responsibilities on your already full plate. Our mission is to help you solve problems big and small using data-driven strategy and creative ideas that produce measurable results.
We create learning environments where your employees can thrive. Whether you select an on-demand or live facilitated training solution for your medical practice, our educational coursework offers you an ongoing and complete solution to engage, educate and empower your team.
