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Ep. 376 | Google Begins Testing Healthcare Ads in AI Overviews
The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to
Ep. 375 | The 43-Day Gap: How to Survive Google’s Rapid May 2026 Core Update
If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't
[REPOST] Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
This week, we're sharing a past episode from 2025 that dives deep into the current evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare
A Strategic Framework: Effective Ways to Grow Patient Volume in Independent Practices
The Operations Audit: Access and Capacity The Digital Imperative: Online Self-Scheduling The Math of Growth: Budgeting for ROI Evolving the Physician Liaison: Data Over Donuts Precision Marketing:
Ep. 374 | Is Your Practice Prepared for the New ADA Standards?
Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028.
Ep. 373 | AI Without the Headache: 10 Fast Ways to Automate Your Practice
Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at
Ep. 372 | The 84% Rule: Why Brand Bias Wins Before the Patient Ever Searches
Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this
Ep. 371 | The Practice Privacy Checklist: Reducing Risk Without Losing Your Data
In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage
