President of Insight Marketing Group Jennifer Thompson was recently a featured guest on the award-winning A Doctor’s Perspective Podcast to share can’t miss online reputation secrets for providers.
With more than 200 episodes to date, host Justin Trosclair, DC, regularly interviews doctors about their specialties, success, trials, marketing, and home-life balance. In this episode, he invited Thompson to share her expertise working with physicians day-in and day-out to claim, maintain, improve and market their online reputations.
Tune in to discover:
- Tips to market your reputation online and offline
- Social media secrets that really boost your reputation
- Why you should respond to reviews and get your head out of the sand
- How you can be authentic when posting online
- Ways to attract and retain patients with slight tweaks to your workflow
“As a physician, you have the greatest opportunity to build relationships with your patients, and those relationships are what are going to drive those reviews online. If you’re authentic in what you do, it’s going to translate into kind of that conversation that’s taking place around you, and about you online,” says Ms. Thompson. “So if you’re authentic, have a good website where people can find you and you’re easily searchable, and you’re also leaning into those positive reviews, you’re going to be successful.”
Listen to the podcast episode here:
About Jennifer Thompson
Jennifer Thompson is the founder and President at Insight Marketing Group and Insight Training Solutions. She founded the medical marketing company in 2006 after an unsuccessful run for political office (which she went on to win in 2010 & 2014). Jennifer has two decades of experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She is co-host of the weekly podcast show, DrMarketingTips.
About Insight Marketing Group and Insight Training Solutions
Since 2006, we have worked side-by-side with medical practice administrators, physicians, and support personnel to attract and retain patients, protect reputations online and develop employee engagement initiatives to reduce turnover and improve the patient experience.
We’re all about helping you attract and retain more patients without creating additional headaches and responsibilities on your already full plate. Our mission is to help you solve problems big and small using data-driven strategy and creative ideas that produce measurable results.
We create learning environments where your employees can thrive. Whether you select an on-demand or live facilitated training solution for your medical practice, our educational coursework offers you an ongoing and complete solution to engage, educate and empower your team.
Free Healthcare Awareness 2024 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
