Isaiah Douglass, MBA, CFP®, the host of The Veterinarian Success Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss how veterinary practices need to think about marketing in today’s world and the impact of COVID-19.
Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty practices.
Tune in to discover:
- The difference of being “on” and “in” when it comes to marketing.
- Why storytelling is the key to online reviews.
- The value of testimonials.
- Why video is a relationship builder when it comes to marketing.
- Why automated social media is dead.
- How to market telemedicine to clients.
- Best ROI today for a marketing budget.
“Train your staff on how to be better at their job from a customer service standpoint. That’s how you allow staff to market your practice. You’ll have more staff than marketing folks, so that’s how you kill two birds with one stone and make sure you’re putting your best foot forward,” says Thompson.
Listen to the podcast here:
About Jennifer Thompson
Jennifer Thompson is the founder and President at Insight Marketing Group and Insight Training Solutions. She founded the medical marketing company in 2006 after an unsuccessful run for political office (which she went on to win in 2010 & 2014). Jennifer has two decades of experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She is co-host of the weekly podcast show, DrMarketingTips.
About Insight Marketing Group and Insight Training Solutions
Since 2006, we have worked side-by-side with medical practice administrators, physicians, and support personnel to attract and retain patients, protect reputations online and develop employee engagement initiatives to reduce turnover and improve the patient experience.
We’re all about helping you attract and retain more patients without creating additional headaches and responsibilities on your already full plate. Our mission is to help you solve problems big and small using data-driven strategy and creative ideas that produce measurable results.
We create learning environments where your employees can thrive. Whether you select an on-demand or live facilitated training solution for your medical practice, our educational coursework offers you an ongoing and complete solution to engage, educate and empower your team.