The MGMA invited Insight Marketing Group President Jennifer Thompson to their MGMA Insights Podcast as a prelude to the 2025 MGMA Operations Conference, where she will be speaking on AI and automation in healthcare. Her session will cover practical strategies for integrating AI to streamline workflows, enhance patient communication, and reduce staff burnout.
At this year’s conference in Las Vegas, Jennifer will present “Harnessing AI and Automation for Next-Level Healthcare,” diving deeper into how AI is reshaping the healthcare landscape. The podcast serves as an early look into this discussion, offering valuable insights on how AI is already improving patient engagement and operational efficiency.
Jennifer has also, quite literally, written the book on marketing strategies to produce sustainable medical practice growth and patient acquisition in her chapter of MGMA’s “Advanced Strategy for Medical Practice Leaders: Operations Management Edition.” It provides the know-how to boost your practice’s operations and marketing for today’s patients.
Key Takeaways from the Podcast
AI is Changing Healthcare Marketing and Patient Engagement
Traditional healthcare marketing has focused on Google rankings, but AI-driven search engines like ChatGPT and Google Gemini are changing the game. Practices must optimize their content to remain visible in AI-powered searches.
AI and Automation Reduce Staff Burden
With rising workloads, AI tools are helping practices automate scheduling, patient inquiries, and appointment reminders, freeing up valuable staff time. One practice using AI-driven scheduling saw 41,000 appointments booked online in 2024—reducing administrative strain significantly.
AI is Enhancing Operational Efficiency
Beyond marketing and patient communication, AI is improving practice management. AI-powered receptionists handle after-hours patient intake, billing automation increases revenue efficiency, and reputation management tools enhance search rankings.
Why AI Matters Now
AI is not about replacing jobs—it’s about making work more efficient. As Jennifer explains, “AI should be used as an assistant to help practices work smarter, not harder.” Early adopters will have a competitive advantage as AI continues to shape the healthcare landscape.
Listen to the Full Podcast Episode
Gain valuable insights on how AI can optimize your practice. Listen to Jennifer’s MGMA Podcast episode by clicking here or watch it on MGMA’s YouTube channel here.
