Ep. 293 | Case Study: How to Uncover Real Digital Ad ROI and Improve Google Listings Overnight
How do you know if your Google Ads are working?
What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)?
We found out in this case study – and we break it all down for you in this episode of the DrMarketingTips Show.
Join us as hosts Jennifer and Corey share how you can determine the real ROI of Google Ads and the free step-by-step process you can take to improve your physician and location Google Business Profile listings to see real results within days.
This episode is a result of an 8-month case study completed for a client wanting to know if Google Ads were really working, and how much revenue they were really creating. What we found was, yes, the ads work; but properly optimized Google My Business listings are extremely effective at capturing organic traffic that converts to new patients at a rate of 11.4% with estimated revenue of $245,000 and no direct advertising costs.
Tune in to discover:
How to optimize Google Business Profiles to convert more patients with no additional costs
What you can do to determine true ROI on your digital ad spend right now
Tips to track the patient journey in a HIPAA compliant way
The categories that matter most for each of your physician and location Google Business listings
Create and execute a marketing strategy for your practice with our must-have 2022 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2022 calendar.
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