Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Be Where Your Patients Are
I watched a video on Mashable this a.m. with the CEO of DoSomething.org, Ms. Nancy Lubin. It was a video interview where Ms. Lubin discusses some of the work her organization is doing with teenagers – how they behave, communication trends, etc. At first glance this might not seem
Don’t Spend Money Marketing Until You Have a Plan
We’re all guilty of it. We see or hear about a great idea and we go after it. Maybe it’s a ‘can’t miss opportunity’ in a local publication, or a pushy salesperson convincing us that traditional yellow page advertising still works. No matter what it is, we have all
Importance of a Friendly Staff
With as much work as we do helping to manage the online reputations of our physician clients, it is critical that practice managers focus not just on doctor bedside manner but also take a look at their front line employees as well. Just this past week we had
A Few Things to Consider Before Setting Your Marketing Budget
For somebody, it's always budget planning time. As you begin to prepare your budget next year, it’s imperative you look at this year's metrics before just settling on things to do throughout the next 12 months. The goal is to analyze every marketing activity you participated in this year
Four Tips to Engage Fans on Facebook and Twitter
So you’ve got your Facebook page finally. You’ve set up your Twitter account and sent a few tweets. There’s only one problem: no one is interacting or responding to what you’re doing. What gives? Odds are, you’re publishing content that no one really cares about; and so they just
Google Encrypting All Keyword Searches: What That Means to You
You may have heard of a little upstart search engine calling themselves Google. Averaging just over 5 billion searches per day throughout the world, Google has become the undisputed “go to” answer engine. Recently, they’ve started to encrypt all keyword searches, making it more difficult to drill deep into
