The way patients search for healthcare is undergoing a massive shift. Traditional search engines are no longer the sole gatekeepers of online visibility. Instead, artificial intelligence (AI) tools—like ChatGPT, Google’s AI Overviews, and other
Remember when getting referrals was as simple as schmoozing with primary care docs over hospital coffee? Those days are going the way of the pager and the fax machine (though somehow, healthcare still loves
Here's something that might surprise you: when patients ask AI chatbots about medical procedures, those AI tools aren't just looking at your newest blog posts. They're crawling through your entire website—including that FAQ page
In a world where healthcare is increasingly dominated by large systems and mergers, being an independent practice isn’t just a status—it’s a strength. For vascular and vein clinics, independence means offering personalized care,
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages
Why focus on staff training? What are the benefits of staff training in your medical practice? How does staff training increase patient satisfaction? How can your medical practice increase patient satisfaction? Studies show 82%
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from many practices that recruitment and HR issues
What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience? Negative reviews. Upset patients. Deflated staff. The list goes on. Luckily, fixing a disconnect between marketing
What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should
Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy. In fact, studies show
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